Innovation studies

Do you know about innovation studies?

In an increasingly competitive business world, innovation has become a key pillar for the sustainability and growth of organisations. Innovation studies allow companies to assess their capabilities, identify opportunities for improvement and develop strategic plans to position themselves ahead of the competition.

What are innovation studies?

Innovation studies are research and analysis that help companies identify emerging trends, optimise their processes and adopt new technologies. They provide a deep understanding of the competitive environment, technological capabilities and resources needed to implement innovative solutions.

Importance of innovation studies for companies.

Improved competitiveness : They allow companies to identify best practices within their sector and how they can implement changes to differentiate themselves from the competition.

Resource optimisation : Through these studies, they identify areas for improvement in their internal processes and resource management, improving operational efficiency.

Identification of key opportunities: They help to detect emerging opportunities in the market, such as the development of new products, the digitalisation of processes or the creation of sustainable solutions.

 

Key elements in innovation studies.

Environmental analysis and initial diagnosis: The first step in any innovation study is to conduct a thorough analysis of the industry environment, market trends, and competition. This includes identifying emerging technologies, changing consumer demands and new regulations that could affect the company.

Identification of innovation opportunities: The next stage involves identifying key opportunities for the company, such as optimising processes, digitising services, or developing innovative products. Innovation studies help to identify where and how the company can differentiate itself through innovation.

Defining the innovation strategy Once the opportunities have been identified, a clear strategy must be defined to guide innovative initiatives. This includes resource allocation, project planning and the choice of innovation approaches (open or closed). The methodology defines how the company will manage the process, from research and development (R&D) to commercialisation. For this we take care of finding the right funds for financing.

• Implementation and management of innovation projects The implementation of projects is key to materialise ideas. Following PMI guidelines, the innovation methodology proposes agile project management, using tools such as Agile to ensure that projects are developed efficiently and within budget.

  Measuring and tracking success After implementing innovation initiatives, it is essential to measure their impact. This is done through key performance indicators (KPIs) that evaluate the success of projects. Innovation studies provide tools to analyse results, such as return on investment (ROI), customer satisfaction and reduced operating costs.

  Access to grants for innovation projects.

  National public grants

  European R&D funds: Programmes such as Horizon Europe offer funding for innovative initiatives, especially those that have a positive impact on sustainability, digitisation or scientific progress.

  Tax incentives and regional grants.

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